Research is a critical piece of the puzzle in your career transition process. The research will require an investment in time and the results will merit your efforts. Your enhanced knowledge will allow you to make better decisions. It can help you:

• Learn about industry trends and identify companies that are hiring in your industry
• Focus your job search on an employer that meets your employment needs
• Prepare you for professional networking and an interview

A company’s website is a starting point for discovering information about the organization and the industry. Additional websites to consider using during your research are LinkedIn, Glassdoor.com, and Zoominfo.com. These websites will expand your knowledge of the employer and their industry.

In addition to the Internet, look to your personal and professional network for guidance. Often, personal connections yield the best results. Your network knows your personal and professional needs better than anyone. They will be able to provide you with unbiased feedback on your career goals.

Spring clean your career with Producktivity® and research your prospective employer and job industry.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. -Steve Jobs, IT entrepreneur and inventor, Former CEO of Apple Inc.