“Connect with Me. Follow Me. Like Me.” These are all common social media phrases. Through LinkedIn, Twitter, Facebook, and other similar sites, users all over the world can share information and discuss breaking news in a matter of seconds. But does social media have a place outside of your personal life? I think so, and I think the leader looking to influence an even wider audience will utilize online social networking to advance her/his organization.

By investing in social media, a leader can provide updates and promote her/his company at the stroke of the keyboard. Of the more than 7 billion people on Earth, over 1.2 billion are on Facebook, and many of those users are on a host of other platforms. If you believe in your business, then you believe your service or product can change lives. Make your services and products accessible to more than 17% of the Earth’s population and watch it change the world. Seth Godin, author, entrepreneur, and speaker said, “Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” Be a leader, move to action TODAY and utilize at least one social media platform.